BEC商务英语中级考试真题
Consumer?Behaviour
0?The?consumer?is?the?focus?of?all?retail?business?and?it?is?important?to?appreciate?how
00?consumers?are?influenced?in?their?buying?decisions.?Most?of?consumers,?before?making?a
34?purchase,?gather?information?and?evaluate?with?the?alternatives,?but?the?extent?to?which
35?they?look?for?information?depends?on?the?type?of?purchase.?For?example,?in?the?case?of
36?routine?grocery?purchases?most?consumers?respond?to?automatically.?However,?for
37?purchases?where?the?risk?of?making?the?wrong?decision?is?greater,?like?buying?a?new
38?car,?so?the?search?for?information?is?more?important.?The?decision?to?purchase?is?never?a wwW
39?single?decision?but?a?number?of?these?separate?decisions,?and?at?any?time?during?this
40?process,?consumers?can?change?their?minds?about?and?choose?an?alternative?route.?For
41?example,?although?a?consumer?may?have?decided?where?to?buy?a?product?only?to?realise
42?at?the?last?moment?that?this?is,?in?fact,?having?the?wrong?choice.?The?price?in?the?store?may
43?be?too?high?or?the?staff?unhelpful.?On?the?other?hand,?a?lack?of?queues,?favourable?credit
44?facilities?and?efficient?staff?all?lead?to?a?too?positive?impression,?so?retailers?should
45?remember?how?difficulties?in?these?areas?that?can?affect?a?sale?or?even?lose?a?customer?permanently.《Consumer?Behaviour》,消费者行为。文章分析了一些影响消费者行为的因素。
34题,evaluate是及物动词,后面直接接宾语。evaluate?the?alternatives,评估替代的选择。with多余。
35题,正确的
36题,如果是respond?to,后面应该要接宾语,而这里的respond?to后面的是副词,所以直接用respond表示反应,to是多余的。
37题,正确的
38题,这里并没有因果关系。完整的句子是这样的:for?purchases?where?the?risk?of?making?the?wrong?decision?is?greater,(so)the?search?for?information?is?more?important.意思风险越大,收集信息越重要。so是多余的。
39题,separate?decision是和前面的single?decision相对应说的,并没有特别指代,所以代词these在这里是多余的。
40题,change?their?minds,改变他们的注意,about多余。
41题,这个句子并没有转折的意思,完整的是a?consumer?may?have?decided?where?to?buy?a?product?only?to?realize?at?the?last?moment?that?this?is?the?wrong?decision。连词although是多余的.。
42题,从上面的完整句子可以看出,已经有了谓语is,having是多余的。
43题,正确的。
44题,too是副词,后面不能跟着来修饰名词,只能是too?positive。而从这里的句子的意思来看,是说好的设备和高效率的员工可以带来一个好的印象。所以too是多余的。
45题,that引导从句。而这个句子主谓宾很齐全,that前面是主语,affect是谓语,后面是宾语,不是从句,所以that多余。
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